I have been working feverishly the last few weeks preparing for my upcoming Personal Brand Blueprint workshop at the Shepherd Center in Atlanta, GA. While I’m very excited to be doing this, I’m also a bit nervous. Like most coaches and consultants who create their own content, I’m second guessing my programs. Am I giving enough information? Too much information? Will the audience find the subject useful? My friend Lisa Angelettie says that I suffer from ”analysis paralysis”! That’s when you over- analyze something so much, to the point where you don’t move for fear of making a mistake. (I admit, I do!) But instead of trying to reinvent the wheel, I need to take a page from my own program and trust my Personal Brand.The problem many of us run into is that when we over analyze ourselves, we expend a lot of unnecessary energy. Instead, we need to have faith in the process and believe that we already have the tools we need to move forward. So now, to prepare myself for the workshop, I am looking at my own Personal Brand Blueprint and following my three P’s of Personal Branding: personality, purpose and passion.
Whether you’re a coach, nurse, grad student or a stay-at-home mom, the most important ingredient of Personal Branding is to believe in your own product or service (otherwise known as yourself). If you don’t, how do you expect others to?!
The first step (which a lot of times gets overlooked when you’re trying to make an impression) is Personality.
In whatever you do, always bring your true personality to the table. Your personality is an authentic verification of who you are; it can not be questioned. By putting your personality into everything you do, your messages will remain consistent. Remember, most purchases, whether for a product or service, are made based on emotion. When your target audience connects with your personality, they are more likely to buy into what you are selling or at least become a follower.
Next, it’s important to have a Purpose for what you do.
That may sound obvious, but most of us go through our daily lives operating on what’s comfortable and familiar – leaving us feeling unhappy and unfulfilled. Instead we should be doing with intention. Set your intentions to have a more fulfilling life and live with a purpose. Once you’ve determined to do that, you plant in the minds of others exactly who you are, what you do best and how you can best benefit them.
Living with purpose also attracts like opportunities into your life. What do you want for your life? What do you want to be known for? How do you want to show up? By asking yourself these and other self-assessment questions, you begin to define your purpose and live a more authentic life.
Living with purpose also attracts like opportunities into your life. What do you want for your life? What do you want to be known for? How do you want to show up? By asking yourself these and other self-assessment questions, you begin to define your purpose and live a more authentic life.
And the last “P” of Personal Branding (and I think the most important) is Passion.
You MUST be passionate about your product or you will have a hard time conveying your message to anyone. Many people, me included, try to cast a wide net and see what we can catch. We throw it all out there and hope that one thing we say will land on at least one person. Not only are the chances of that happening very slim (I’ve since learned!) , but that one person is probably not your target. And that’s okay. It’s okay to not be all things to all people. Wouldn’t you rather have a client/ customer who’s looking for exactly what you’re offering?? That way you both benefit from the relationship.
Focusing on your passion(s), the content (message) should flow easily and you establish yourself as the expert. Try combining something you’re passionate about with your skill set and turn that into a career. Are you passionate about health and wellness and have a background in teaching? Why not become a health and wellness coach and develop instructional materials for clients and other coaches? Just an idea!
Remember, there are many facets to the Personal Branding process. The good news is we already have all the tools we need in our toolbox!
Happy Branding!
About The Personal Brand Blueprint
The Personal Brand Blueprint was created to instruct people, regardless of where they are in their lives t0 define, distinguish and deliver their Personal Brand in the most authentic, holistic way!
